New Drama 2022
The identity and campaign for the New Drama 2022 festival address the phenomenon of cancel culture. The festival’s theme focuses on hate speech in public discourse, freedom of expression, and the rise of ideological extremism. The campaign’s main element, its typeface, features direct censorship of words using the so-called “bleep censor,” along with online hate symbols such as $&#%!*. The color scheme, influenced primarily by the festival section Focus Austria, reflects the theme of hate speech, standing out starkly amidst the visual clutter of street and online spaces. In addition to traditional materials, the main award was designed to visually align with the year’s identity. The award’s design is inspired by playground toys where images are combined by rotating elements, in this case, the name of the award and hate symbols. This design allows the winner to function as a real censor.
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