I want to stay here

Mobilization campaign before the Slovak parliamentary elections aimed at young people to motivate participation in the elections. Young people repeatedly do not participate in elections due to an apathetic, negative attitude towards the political and social situation in Slovakia. From their perspective, the best solution is to leave the country. The campaign turned the negative slogan ‘I don’t want to stay here’ into the positive headline ‘I want to stay here’. It placed an important decision about the future of the country, in which they would want to live, in the hands of young people. The nationwide campaign took place in collaboration with well-known personalities and influencers on social networks, websites, partner online platforms, as well as through OOH media, festivals, and events.