Metarials Studio

Metarials Studio is a multidisciplinary project focused on digitization in fashion, with the primary goal of educating experts from the fashion industry and the general public. It provides solutions for sustainability, as well as economic and ecological behavior through digitization. Another objective of the project is its practical application, allowing individuals to personally experience digital fashion and its outputs. It is used in commercial and marketing projects through virtual and augmented reality, gamification, and more sustainable online shopping. The project’s initial outputs were showcased at events such as Fashion Map Weekend—Pop Up with VR, the Month of the Future of Fashion in Aupark— Magic Mirrors, and Vogue magazine’s editorial—Clothes for the First Digital Influencer Shuda. These initiatives offer new, sustainable, and engaging experiences for the younger generation.