What is eyerim? Eyerim is fashion eshop selling designer eyewear across Europe. Eyerim offers 10.000 authentic sunglasses, prescription frames and snow goggles from more than 50 brands and designers. Eyerim launched in June 2015 and is now active in 9 European markets. Why eyerim needed redesign? Eyerim has always thrived to be a company with a strong story and unique visual identity that would enchant customers. Due to lack of time and resources in the early days, Eyerim crafted its first identity in-house, with a skilled hand end expertise of an brand architect left absent. With customer base and popularity growing, the need to fittingly communicate our ambitions and persona became eminent. Logo & Corporate Idetntiy: Eyerim is a acronym, a linguistic blend combining meanings of two words into a new one. Eye represents oculus, the organ which allows us to see the world, to appreciate beauty. Rim is a border, the imaginary boundary which protects it. Both components of the logo, the symbol and the typography, are an interpretation of ‚Eyerim‘. The eye symbol infused into the ‚e‘ initial is the leitmotif which creates a unique and bold symbol mark.